Most People Ignore Government Spam

A survey on the way government agencies go about their public relations by the Korea Productivity Center shows that eight out of 10 Koreans declined to open e-mails from their rulers. The survey covered 18 government agencies that spammed the public from January to July.

Grand National Party lawmaker Kim Choong-Whan on Thursday revealed the results showing the government agencies sent e-mails to advertise their policies to 6.7 million people on 1,871 occasions during the period, but only 23.1 percent of recipients opened them.

The greatest turnoff were e-mails from the Ministry of Maritime Affairs and Fisheries, followed by the Agriculture Ministry with 15.4 percent, the Ministry of Health and Welfare with 16.6 percent, the Defense Ministry with 17.1 percent and the Ministry of Information and Communication with 18.5 percent. The Maritime Ministry spammed 120,000 people 43 times during the period, but only 15.35 percent opened the messages.

Kim said it was clear the government sent out unsolicited e-mails that were of no interest to the public.



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