A survey on the way government agencies go about their public
relations by the Korea Productivity Center shows that eight out of 10
Koreans declined to open e-mails from their rulers. The survey covered
18 government agencies that spammed the public from January to July.
Grand National Party lawmaker Kim Choong-Whan on Thursday revealed
the results showing the government agencies sent e-mails to advertise
their policies to 6.7 million people on 1,871 occasions during the
period, but only 23.1 percent of recipients opened them.
The greatest turnoff were e-mails from the Ministry of Maritime
Affairs and Fisheries, followed by the Agriculture Ministry with 15.4
percent, the Ministry of Health and Welfare with 16.6 percent, the
Defense Ministry with 17.1 percent and the Ministry of Information and
Communication with 18.5 percent. The Maritime Ministry spammed 120,000
people 43 times during the period, but only 15.35 percent opened the
messages.
Kim said it was clear the government sent out unsolicited e-mails that were of no interest to the public.
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